Ibex Protocol
As part of the Further series, we wanted to do something completely different with a creator, so we reached out to our friend Aaron Brimhall with an idea. Rather than just doing a bio pice on him, we proposed giving him a budget to make a spec piece and we would document him and his process in that context, thus creating 2 different pieces of content and giving people a rare behind the scenes look at what he does. This was inspired by our years of working with him and witnessing the amount of spec content Aaron creates, firstly to satisfy his creativity but also to drive his commercial work and notoriety. Aaron is one of the hardest working people we’ve ever collaborated with and we wanted people to see him at work.
The result was heavily layered with many deliverables but the goal was simple, by working with a larger brand like Aston Martin we would help Aaron and UAG reach a much wider audience than normal, very top of funnel stuff and reaching new audiences for everyone involved. In the end delivered 2 edits (Ibex Protocol and the BTS Edit), BTS reels created by Aaron and DP Mason Prendergast that had a huge reach, Organic and Performance still and motion social assets as well as a series of NFT’s that featured the printed UAG cases as a limited edition bonus for purchase of the NFTs.
Secondarily, we partnered with Buscadero Motorcycles who provided us with bikes for set transportation, finishing the project off with a custom Buscadero Bike giveaway, further driving new followers and engagement for all the brands involved while adding a very authentic element to the final project.
