The first Further piece for UAG in 2024 featured Pat Moore. We’ve worked with Pat for many years, since working on the Program brands for Burton. We negotiated Pat’s ambassadorship with UAG and he has been a huge asset for the brand ever since. After a couple years we finally had the opportunity to do a proper piece about Pat and how his life and snowboarding has evolved. The goal and strategy for this project was to showcase Pat both as a legend in snowboarding, but also as a relatable person with many of the same struggles every new parent has. The result is one of the most viewed Further pieces UAG has ever produced.

Deliverables included final YouTube edit, social cut-downs, as well as stills and video for organic social and performance marketing. We also worked with Pats other sponsors, Volcom and Arbor Snowboards on a giveaway to bring followers and cross viewership for all 3 brands and Pat as well.

Brand, Marketing and Creative Strategy — Chapter
Video Direction — John Alvino and Avery Rost
Camera - Avery Post and Kyle Schwartz
Stills — Jussi Oksanen
Producer — Tim Peare