For the Further 002 shoot, we brought in our friend and climbing legend Loni Kauk as well as Scarpa Ambassador Tammy Willson. These content creation days featured the Buttermilks and the Owens River Gorge, two iconic climbing areas near Bishop CA.

This content is used across a wide range of media and must speak to everyone from the most core consumer to mass market audiences as well as buyers at Verizon, Best Buy and other partners both domestic and global, so the strategy and execution is critical. Balancing authenticity with approachability is the goal and on this series the images help sell product in to large chains while still inspiring the most demanding consumer to give the brand a try and follow along with the journey.