Specialized x Cadence for UAG

For this partnership, UAG had been looking to do a gravel bike collaboration with a major bike manufacturer. Simultaneously, our good friends at Knox MMG had been working on an idea for a gravel shoot on Catalina and together we worked to bring the idea to life. Using new gravel bikes from Specialized and a custom kit we designed in collaboration with Cadence, we launched the FURTHER series.

The shoot was only the beginning however. Final deliverables included gravel bike cycling bibs, tech tee, jersey, hoodie, hat, printed zine, product seeing kit, PR decks and coordination, organic social, performance marketing and placements through Radavist and Outside Online as well as coordinated UGC launch plan for influencers, media, athletes and partner brands as well as 2 YouTube edits and social media video cutdowns.