In 2021 Chapter worked with UAG to craft a marketing and content creation strategy that balanced strong in-studio product photography with authentic outdoor imagery, positioning UAG as the premiere rugged protection for tech devices. After crafting the Marketing Strategy and Go-To-Market plans, we set to work on planning and sourcing authentic locations, athletes and personalities and overseeing all content creation. Working with a mix of in-house talent and Chapter sourced photographers, videographers and talent, we began creating content on an ongoing basis for the brand.

Shoot 001 features Ultra-Marathon and Sky-Runner Dani Moreno. Dani went on to take 2nd at UTMB in the OCC race and we later worked with her and UAG on her deal as a long-term UAG ambassador. She continues to race and is now a member of the Adidas Terrex team as well as working with UAG to this day.