SERVICES:
Creative Direction
Art Direction
Photography
Layout Design
Social Strategy
Creative Direction
Art Direction
Photography
Layout Design
Social Strategy
OVERVIEW:
The Speed Project is one of the most photographed endurance events in the world. Every year, countless photographers, filmmakers & brands attempt to capture the chaos, speed & mythology of the race.
This wasn't just about documenting another team moving from Los Angeles to Las Vegas — it was about finding a way to tell a story that felt different. One that captured not only what TSP looks like but what it feels like to be inside it. For Hoka x Luft, our goal was to create a body of work that reflected the culture, energy, style & emotion surrounding the race while delivering a library of content that could live far beyond race weekend.
The Speed Project is one of the most photographed endurance events in the world. Every year, countless photographers, filmmakers & brands attempt to capture the chaos, speed & mythology of the race.
This wasn't just about documenting another team moving from Los Angeles to Las Vegas — it was about finding a way to tell a story that felt different. One that captured not only what TSP looks like but what it feels like to be inside it. For Hoka x Luft, our goal was to create a body of work that reflected the culture, energy, style & emotion surrounding the race while delivering a library of content that could live far beyond race weekend.