For Further 003, we worked with one of the great trail runners, another UTMB legend, Tim Tollefsen. We chose 2 locations that are a little less known but we knew would translate well from decks to performance marketing and organic social. As with all the UAG content we’ve worked on, the strategy must always take into account the broad array of audiences, from the boardroom and Best Buy to core activity participants.
Brand, Marketing & Creative Strategy: Chapter
Creative Direction: John Alvino