SERVICES:
Strategy
Creative Direction
Project Management
Strategy
Creative Direction
Project Management
OVERVIEW:
When Fox Racing partnered with Supreme for their first collaboration between the two brands, Chapter was asked to oversee the project. We led the project from concept through execution, overseeing archival research, creative development, communication between both teams, product assortment & the curation of heritage artifacts that informed the final collection.
The process required balancing the identity of two iconic brands while preserving the authenticity that made the collaboration meaningful. By guiding the creative process from initial conversations through final execution, we helped shape a collection that felt true to both Fox & Supreme.
The result was one of Supreme's most successful collaborations — with pieces selling out in as little as 2-8 seconds, at the time, the fastest sell-through of any Supreme release.
When Fox Racing partnered with Supreme for their first collaboration between the two brands, Chapter was asked to oversee the project. We led the project from concept through execution, overseeing archival research, creative development, communication between both teams, product assortment & the curation of heritage artifacts that informed the final collection.
The process required balancing the identity of two iconic brands while preserving the authenticity that made the collaboration meaningful. By guiding the creative process from initial conversations through final execution, we helped shape a collection that felt true to both Fox & Supreme.
The result was one of Supreme's most successful collaborations — with pieces selling out in as little as 2-8 seconds, at the time, the fastest sell-through of any Supreme release.