Building on that strategic foundation, we developed the campaign platform, creative direction, messaging system, visual identity & launch assets across film, retail, digital & advertising. At the center of the work was a simple idea: ‘Stay Loud’. More than a campaign tagline, it captured the spirit of the product & the culture surrounding the brand.
The campaign exceeded sales expectations but its greatest impact came after the launch. ‘Stay Loud’ was adopted as Skullcandy's brand platform & brand tagline — leading to an expanded partnership in which we helped evolve the idea into the company's broader brand strategy & outward-facing mission.