SERVICES:
Brand Strategy
Creative Direction
Art Direction
GTM Strategy
Production
Design
Brand Strategy
Creative Direction
Art Direction
GTM Strategy
Production
Design
OVERVIEW:
Skullcandy approached Chapter to launch the Air Raid, a rugged portable speaker built for adventure. While the product strategy was already defined, the challenge was to create a campaign that expressed its personality & connected with the people it was built for.
Building on that strategic foundation, Chapter developed the campaign platform, creative direction, messaging system, visual identity & launch assets across film, retail, digital & advertising. At the center of the work was a simple idea: ‘Stay Loud’. More than a campaign tagline, it captured the spirit of the product and the culture surrounding the brand.
The campaign exceeded sales expectations, but its greatest impact came after the launch. ‘Stay Loud’ was adopted as Skullcandy's brand platform & brand tagline — leading to an expanded partnership in which Chapter helped evolve the idea into the company's broader brand strategy & outward-facing mission.
Skullcandy approached Chapter to launch the Air Raid, a rugged portable speaker built for adventure. While the product strategy was already defined, the challenge was to create a campaign that expressed its personality & connected with the people it was built for.
Building on that strategic foundation, Chapter developed the campaign platform, creative direction, messaging system, visual identity & launch assets across film, retail, digital & advertising. At the center of the work was a simple idea: ‘Stay Loud’. More than a campaign tagline, it captured the spirit of the product and the culture surrounding the brand.
The campaign exceeded sales expectations, but its greatest impact came after the launch. ‘Stay Loud’ was adopted as Skullcandy's brand platform & brand tagline — leading to an expanded partnership in which Chapter helped evolve the idea into the company's broader brand strategy & outward-facing mission.