SERVICES:
Strategy
Product Design
Strategy
Product Design
OVERVIEW:
When Eames x Dr. Woo came together to create a limited-edition chair, the vision was clear: the artwork shouldn't simply be applied to the surface. It should feel as though the chair itself had become an X-ray, revealing the anatomy of the person sitting in it.
Working closely with both teams, Chapter translated that concept into a production-ready design system, developing the artwork & execution that brought the idea to life across the front and back of the chair. The result preserved Dr. Woo's vision while creating a piece that felt inseparable from the iconic Eames silhouette.
The collaboration became one of the most recognizable releases in the Eames collaboration series — demonstrating how thoughtful execution can transform a strong idea into an enduring design object.
When Eames x Dr. Woo came together to create a limited-edition chair, the vision was clear: the artwork shouldn't simply be applied to the surface. It should feel as though the chair itself had become an X-ray, revealing the anatomy of the person sitting in it.
Working closely with both teams, Chapter translated that concept into a production-ready design system, developing the artwork & execution that brought the idea to life across the front and back of the chair. The result preserved Dr. Woo's vision while creating a piece that felt inseparable from the iconic Eames silhouette.
The collaboration became one of the most recognizable releases in the Eames collaboration series — demonstrating how thoughtful execution can transform a strong idea into an enduring design object.